Web Development Agency
PERFORMANCE AUDIT Prepared: September 10, 2026
Performance Audit

Your WordPress Site Is
Bleeding Revenue.

Slow load times, outdated design, and plugin vulnerabilities are silently driving away customers and inflating your ad costs every single day.

01

The Real Cost of Slow WordPress

7%

conversion drop per
1-second delay

13K

WordPress sites
hacked daily (U.S.)

53%

mobile users leave
if load > 3 seconds

70%

higher CPC from poor
landing page speed

Security Liability

74% of hacked WP sites run outdated plugins. Average breach costs $25,000+ in damages and lost trust.

Hidden Cost Spiral

Premium themes, security plugins, staging, CDNs, and backups add $3,000-$6,000/yr in recurring fees.

Lost Conversions

Sites loading in 1s convert 3x higher than those taking 5s. Every second is costing you real revenue.

02

Head-to-Head Architecture

Metric Your WordPress Site Flashpoint Edge Build
Load Time 4-8 seconds Under 1 second
Security Risk 92% of hacks via plugins No database to breach
Google Score 30-55 / 100 95-100 / 100
Ad CPC Impact +30-70% penalty Lowest possible cost
Monthly Maintenance $200-$500/mo for updates $0 maintenance
Uptime 99.5% (shared hosting) 99.99% (Edge CDN)
03

The Flashpoint Advantage

Ad-Spend Multiplier

Achieve a perfect Google Quality Score by eliminating load times. This immediately drives down your Cost Per Click (CPC) and increases ROI on all paid traffic.

Interactive Edge

WordPress relies on slow plugins for interactivity. We embed custom ROI calculators, complex multi-step quizzes, and lead funnels natively with zero performance penalty.

Unhackable Vault

By compiling your site to static files on an edge network, we remove the database connection from the public web. There is literally zero attack surface for hackers to exploit.

Total Ownership

You own the code and the infrastructure. Stop paying recurring monthly plugin fees, security retainers, and platform rent. We build it, and you own it forever.

SEO, AEO & GEO Architecture

Modern search isn't just Google anymore. We build hidden structural data (JSON-LD Schema, llms.txt), lightning-fast semantic HTML, and dynamic sitemaps that spoon-feed both traditional Search Engines and AI Answer Engines (like ChatGPT and Perplexity) exactly what they need to recommend your business above competitors.

04

Migration Investment

One-time build. Zero monthly platform fees.

Migration Redesign

$1,500

Full WordPress migration, custom redesign, SEO transfer, 301 redirects mapping, and edge hosting setup.

Migration + Growth

$3,000

Everything in Migration + custom interactive lead generation tools, ad landing pages, and advanced analytics setup.

Book Your Discovery Call